Google's plan to limit data tracking on its Chrome browser has been extended to cover apps on its Android-based smartphones.  

Its so-called Privacy Sandbox project aims to curb the amount of user data that advertisers can gather.  

Rival Apple now forces app developers to ask permission from users before tracking them.  

The news will be a blow to firms like Meta, which rely on putting their code on apps to track consumer behaviour.  

https://youtu.be/mLAFWeoWjXQ

Third-party cookies, which use people's browsing history to target adverts, will be phased out on Google's Chrome browser by 2023.  

In a blog, Google said it was now extending what it calls its Privacy Sandbox to Android apps, and working on solutions that will limit sharing users' data and "operate without cross app identifiers, including advertising ID".  

These identifiers are tied to smartphones and are used by apps to collect information. Google said that it will keep them in place for at least two years, while it works "with the industry" on a new system.  

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